Marketing mix is a concept in which the four essential elements are include to achieve a marketing goal. Thus, for the attainment of the marketing goals, the instrument used is marketing mix. Marketing Mix comprises mainly of four elements. These are referred to as 4P’s. They are: Product Price Place Promotion So, the above four […]

The core concepts of marketing comprises of the following: 1) Need Want and Demand 2) Product and Services 3) Value, Cost and Satisfaction 4)Exchange, Transactions and Relationships 5)Markets 6)Marketing and Marketers Out of the above six, we will discuss the impact of need, want and demand on marketing. Let us first understand each of these […]